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Beyond Cookies: Exploring Innovative Targeting Methods in the New Advertising Landscape
Targeting methods have been the cornerstone of success in digital advertising. For years, cookies have been the go-to tool for advertisers looking to track user behavior and deliver personalized content. However, with growing privacy concerns and changing regulations, the advertising landscape is undergoing a significant transformation.
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MadTech Glossary – October ’23
The MadTech (Marketing and Advertising Tech) world is ever-booming. With every second gone, millions are using its applications, and thousands are being introduced to it. To understand this world, one needs to be aware of the various terminologies, and since Oxford hasn’t stepped up, we have taken it upon ourselves.
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Inspiring Engagement and Donations: Programmatic Advertising for Non-Profit Organizations
Non-profit organizations face unique challenges when it comes to reaching their target audiences, inspiring engagement, and securing vital donations. With limited resources, these organizations must maximize their reach and impact, making every advertising dollar count.
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Mastering the Symphony: Optimization Techniques for Seamless Multi-channel Advertising Campaigns
Advertising has evolved into a symphony of channels, each playing its unique tune. To truly make an impact in the modern marketing landscape, mastering the orchestration of these channels is essential.
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Hyper-Local Targeting Unleashed: Geofencing and Programmatic Advertising Techniques
Businesses are constantly seeking innovative ways to reach their target audiences with pinpoint accuracy. Enter hyper-local targeting, a game-changer that leverages geofencing and programmatic advertising techniques to deliver tailored messages to consumers in specific geographic locations.
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Unlocking Revenue: The Definitive Guide to Monetizing Your Mobile App through In-App Advertising
Mobile apps have become an integral part of our daily lives, offering a world of convenience and entertainment at our fingertips. But for app developers and business owners, they represent something more: a potential revenue stream waiting to be tapped.
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Effective Tips for D2C Retargeting Campaigns in a Cookie-less World
Direct-to-consumer (D2C) brands face a significant challenge: the impending death of third-party cookies. These tiny pieces of code have long been the backbone of online advertising, enabling businesses to track user behavior, target audiences, and run retargeting campaigns effectively.
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Web3 Gaming: A Paradigm Shift for Programmatic Advertising
The gaming industry has undergone a monumental transformation in recent years, thanks to the emergence of Web3 technologies. Web3 gaming, powered by blockchain and decentralized platforms, is redefining the way gamers interact with digital worlds and assets.
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Unlock Success with A/B Testing and ROI Optimization in Campaigns
Marketers know that success lies in continuously fine-tuning strategies to maximize return on investment (ROI). One effective method for achieving this is leveraging A/B testing – a powerful tool that allows marketers to compare and optimize different elements of their campaigns.
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GDPR Compliance in Advertising: Best Practices for Marketers
The General Data Protection Regulation (GDPR), implemented in 2018, has transformed the way businesses handle consumer data, including marketers.
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